Case Studies

Challenge:

In more than 60 countries around the world, Save the Children helps populations at risk – not only through its effective field work, but also with technical expertise sought by other NGOs and government agencies. It relies on generous donors who are besieged by urgent appeals from other worthwhile charities. How could Save the Children maximize the fundraising impact of its anchor publication, the annual report, and stand out as the leader it is?

Eight's Approach:

Designing and writing the annual report, Eight kept one rule in constant view: contributors are investors. Showing the return on their investment, we provided text that maintains the rigor and clarity of a corporate report to shareholders; we chose photos to inform, not just to decorate the page. Incorporating Save the Children’s new corporate identity program, the annual report became the first publication to demonstrate how consistent design rules could strengthen the organization’s visual presence while affording flexibility.

Result:

The Save the Children annual set a new standard for its annual reports and their use as a fundraising vehicle. It has had a lasting impact on publications at the organization.