Case Studies

Challenge:

A New York law firm is born — with each founding partner coming from very prestigious firms. The challenge for Eight: brand the new firm with name, logo, develop a custom website that showcased the firm’s experience and create marketing materials positioning it as a young firm with deep roots.

Eight's Approach:

Eight evaluated the overall landscape, creating a grid of competitive law firms, analyzing their names, marketing materials and websites. We interviewed each of the lawyers to solidify the new firm's mission. Then we named the firm, designed the logo, photographed the lawyers working with clients and launched a website that showcased the firm’s values and presented the partners to the world. Finally, we hung the art for the new offices and launched the new venture with a party for clients, past colleagues, friends and family.

Result:

Establishing a brand through the marketing materials built awareness for the firm. The website is continuously updated, keeping a fresh look to the firm and displaying their most recent victories. The launch party reintroduced partners to new clients and referral sources. Consistent messaging across all platforms has helped the firm grow and prosper.