PrintINTEGRATED MARKETING SERVICES
Integrated Marketing is a combined, holistic approach that communicates a brand’s values to its target audience through the use of effective copy, original design and multimedia tools, recreating the firm’s unique voice in a manner that is consistent and recognizable.
Consumer Trends
The accelerated speed of business in today’s world requires in-depth understanding of consumer behavior to recognize and harness upcoming trends. Choosing temporary …read more fads can cause harm to a brand’s image but successfully spotting trends at their onset can reap great rewards.
Collateral
From Sales Sheets and PowerPoint Presentations to Labels and Packaging, professionally designed marketing materials that consistently reflect a brand’s identity in the same tone …read more will cement and enhance a brand’s position in the consumer’s mind.
Writing
More than creativity, Eight’s writers are branding specialists, ready to capture the voice of your brand in the media that fit your strategy — print, non-print, interactive. …read more When requested, Eight Communication’s branding and identity manuals include voice guidelines.
Branding
The best identities are simple and powerful
yet easy to remember even in today’s highly competitive, global environment. To attain these goals, a brand identity must …read more reflect the company’s tone and communicate its core values. Applied within a business setting, design helps a firm position its products and services in a manner that reaches its core market and delivers the desired value. By setting objectives and desired results, strategies can be measured to review performance and execution.
yet easy to remember even in today’s highly competitive, global environment. To attain these goals, a brand identity must …read more reflect the company’s tone and communicate its core values. Applied within a business setting, design helps a firm position its products and services in a manner that reaches its core market and delivers the desired value. By setting objectives and desired results, strategies can be measured to review performance and execution.
Website Design & Development
Websites are the first touch point between a company and its stakeholders, showcasing its values, products and key differentiators. Successful sites have visually …read more appealing designs, intuitive navigation and quality content that grab a visitor’s attention, engage them and create the desired calls to action. From WordPress to HTML5, Flash and Javascript, Eight Communications designs and develops custom sites using the appropriate platform for each customer. We create websites with Content Management Systems that give firms control over their content to keep them fresh and updated by allowing for easy copy edits and the addition of new photographs and videos. Once designed and programmed, our Search Engine Optimization (SEO) improves a site’s ranking on the various search engines such as Google, Yahoo and Bing.
Advertising
In today’s highly competitive environment, brands must maintain a 360-degree outlook to ensure their identity is reflected in a consistent manner each time they interact with …read more a customer. From labels and packaging to postcards and billboards, consistent design communicates a company’s value proposition that builds brand awareness and increases customer loyalty.
Media & Investor Relations
Annual and quarterly reports are strategic tools that reflect a company’s achievements from the prior year as well as laying down the firm’s strategy moving forward. They …read more communicate the firm’s strategy and objectives to all key stakeholders including stockholders, vendors, strategic partners and the investment community. Issue management strategies are also a vital component of investor relations; unless executed with accurate, persuasive communications, they can undermine investor confidence and shareholder value.
Style Guides
Style Guides communicate the essence of a brand in their distinctive tone and voice, serving as roadmaps to ensure all products, marketing materials and company …read more communications maintain a consistent look and feel. They are powerful sales tools providing direction within the organization as well as to clients, vendors and strategic partners.
Social Media
Social Media can be a powerful tool that for expanding brand awareness, increasing a company’s exposure and creating loyalty by engaging with customers and …read more key stakeholders. From Facebook and Twitter to LinkedIn and Google Plus, Social Media platforms help engage with current and prospective customers, increase referrals through word of mouth and generate new channels to communicate with core audiences. Like any other marketing tool, a clear strategy, defined objectives and measurable goals are needed in order to ensure successful execution and deliver a strong return on investment.
Photography & Video
Pictures are worth a thousand words, but what direction those words flow towards depends on the photographs. Successful art direction is part of an integrated marketing …read more approach that tells a brand’s story visually.
Catalog Design
Catalogs, in print, online and now tablet versions, are a key sales tools that showcases a firm’s products and tells the story of what makes them unique, enhancing the customer …read more experience and engaging them with the brand.